Bharti Airtel, the largest telecom operator in the country, on Thursday launched the WAP "One Touch Internet 'portal prepaid customers who are users of Internet services for the first time.

The company believes that the "One Touch Internet is the first of its initiative to simplify Internet services for millions of users first class in India."

Airtel expects the WAP portal (Wireless Application Protocol) offer prepaid customers across the country a 'simple, safe and intuitive interface "to discover Internet services, and overcome inhibitions about using mobile data.

The firm says the One Touch Internet portal WAP acts as a unique destination for users to "see-try-buy" popular Internet services, including social networking, videos, booking and travel purchases online, with videos free trial Packs and tutorials to guide you through the process.

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Commenting on the announcement, Gopalan Srinivasan, Director, Consumer Business, Bharti Airtel said, "The telecommunications market in India has entered a growth phase driven by data as data networks expand and Internet-enabled devices become affordable. - more and more Indians are getting online on their mobile devices yet our market research has shown that there are millions of customers across the country who own a mobile Internet ready and interested in entering. online but are worried due to reasons such as lack of technical knowledge and the fear of incurring charges for heavy data. "An Internet Touch 'Airtel address these unique challenges of customers and play the crucial role of mobile users first time hand holding as they discover the Internet. "

Airtel prepaid customers can try the new WAP "An Internet Touch 'mobile website by either calling 111 or visiting the website of a touch of Airtel through the browser on your phone. The WAP portal is currently available in English and Hindi languages. the company promises will soon be available in 8 Indian vernacular languages in the coming weeks.

"We believe this initiative can play a transformative role in breaking the barriers of perception between clients and the demystification of the Internet not only for the young and urban, but for people of all generations and walks of life - giving the masses India the opportunity to enjoy their first ever Internet experience, "said Gopalan.