YVS Chowdary landed in trouble to the neck, with less emphasis on the fundamentals of film production. Only after completion of the project, he came to know how difficult it is to recover the investment when invested Rs 20 crore in a rookie hero. His recent experience and poor trailer made things even worse, resulting in a delay in the launch of 'King' for several months.

The Sai Dharam Tej success of 'Pilla Nuvvu Leni Jeevitham' has given a ray of hope for YVS Chowdary. Distributors and exhibitors have been in talks with director since the last days to acquire the theatrical rights. If these conversations become fruitful, 'King' is expected to hit the screens in the first half of December.

Buyers believe mass elements especially dances and action sequences in 'King' seek profit centers B and C if purchased for reasonable price. Any how, YVS will sacrifice a few million rupees to ensure that the release at least now. Otherwise, the release willn't 'King' in 2014 at any cost.