Ram Gopal Varma and Manchu Vishnu are reshaping the business of Telugu cinema by completely eliminating the distribution layer getting directly in contact with the exhibitors through their movie auction site. ‘Anu Kshanam,’ the new movie in their combination has opened a new website where eligible players can bid for the area wise exhibition rights for their respective city or town. At yesterday’s held press meet, Manchu Vishnu has called this model of business as a success with overwhelming response from buyers.

Looks like, they are well set in to make table profits for sure with the film releasing on 15th of this month. Meanwhile, Vishnu has released the yet to be finalized list of exhibitors and their bids who are near to win the area wise rights. Manchu family is planning to implement the same model even for Manchu Manoj’s new film ‘Current Theega.’