If the gift of a cow (Go Daanam) or married to a daughter (Kanya Daanam) is considered the greatest virtues in religious beliefs, science and rationalist perspective is that donating blood (Rakta Daanam) is the most beautiful and supreme. True to that movie Tollywood biggies few still doing their bit. 

One of these companies is confidence that NTR has a blood bank and recently came up with an ad that touched the hearts of so many. Depicting two pairs of eyes of a woman and a couple with a marked drop of blood, the legend says, "It makes a difference." It goes to show how even a single drop can change the lives of others. 

The blood bank has been running 24 X 7 and the announcement transmitted the essence of a very deep way. Health experts also reiterated that donate blood once in six months is very good for the body. This initiative NTR Trust has created a safe impact. Donating blood people and experience the difference and happiness.