The two big releases for 2014 Pongal are Mahesh babu starer 1 Nenokkadine and ram charan`s yevadu. While entire T - town is eagerly waiting for 1 nenokkadine there is no hype around on Ramacharan`s next release.

Undoubtedly, Charns following is not upto Superstar Mahesh, this might be the reason for low popularity of Yevadu. In addition, Charan`s movie supposed to release long time ago. State bifurcation and Mega power star Hindi debut movie ‘zanjeer’ caused delay.

Hence the movie Yevadu has lost curiosity among audience. On the other side, 1 Nenokkadine producers succeeded in maintaining hype for their movie in a planned manner.