The trailer for the upcoming magnum opus Tamil Actor Vikram "I", which was presented Monday crossed over two million views on YouTube in 24 hours.
"We have not seen a huge trailer truck as any 'I' will set new benchmarks in all film industries and we are proud to be associated with it,." Ashok Parwani, Head - South, Sony Music India, said in a statement.
Directed by Shankar, "I" was reportedly made on a budget of over Rs 150 crore. It also features Amy Jackson and Upen Patel in important roles.
The film's soundtrack, which features music by AR Rahman, was recently featured in the presence of the Hollywood star Arnold Schwarzenegger.
Weta Workshop, the company behind Peter Jackson's trilogy "The Lord of the Rings", has worked on the composition and digital art background for the film.