Super Star Mahesh Babu acted only in one advertisement in 2013. He will be acting in four advertisements in 2014. The first one being a cell phone advertisement, in which he will enact a role of a police officer. Idea Cellular has made him a police officer in their advertisement as all the movies in which acted as police officers have been hits. They are expecting the advertisement to become very popular. Mahesh is charging 2 crores for this advertisement which is of 30 seconds duration. In this Mahesh will be doing 7 visual adds and 4 outdoor publicity photo shoots.