Krishna Vamsi`s multi-starrer with Ram Charan got underway with a simple pooja ceremony yesterday at Hyderabad. Tipped to be a clean family entertainer, the movie supposedly features Ram Charan in never-before part. True to Krishna Vamsi’s style, the movie is expected to uphold the sanctity of Telugu culture and traditions. Kajal Agarwal has been selected as the heroine which would also feature Kamalinee Mukherjee and Srikanth in pivotal roles.

Tamil actor, Raj Kiran is also playing an important role in this as yet, untitled venture. Sameer Reddy has been roped in as the cinematographer for the movie which is going to be shot in Hyderabad for a period of three days and then in exotic locales of Tamil Nadu and Kerala. Bandla Ganesh is producing the movie. Initially actor Venkatesh was also considered being a part of the project, yet for reasons not still clear, he opted out of the movie and the makers decided on Srikanth as a replacement.