The prime minister Narendra Modi and his campaign Swachch Bharat is known by all, but wonder when did our music maker Keeravani came with 'Swachch Hastham'. Well, for that you need to see a video on Youtube in which Keeravani explained how handshake is so ugly.

In his own creative style, explained that in a song cum poem. At that point, many questioned whether this end screen is required. But the truth is, the poem Keeravani and got registered their intention strongly especially among filmnagar circles. Now, some are not giving handshakes.

They are simply saying Namaskaram and get to work. Few others are giving but go immediately and wash hands. Keeravani made through the media of the Internet and the impact is felt so strongly. Imagine what would have happened if I had done that in the electronic media? The reactions would be different and implementation probably higher. However, the campaign seems successful, at least in the film circuit.